The 2018 Fédération Internationale de Football Association (Fifa) World Cup coming up in June promises to be a spectacular tournament many football fans are anxiously looking forward to. The last world cup in Europe was hosted by Germany in 2006 and 12 years down the line, Russia is set to host the global competition.

The host country will use the occasion to showcase and market its rich culture and tourism to the international community.

In fact, football is a sport that has the potential of not just bringing the world together, but also uniting diverse cultures.

The eventual winner of the tournament will get a whopping $38 million. But beyond that, it is pertinent that all the officials who will officiate the 64 matches do so with a high level of impartiality.

The officiating should be an improvement from the 2014 World Cup in Brazil. Interestingly, video technology will be used during the competition for the first time. Already, it is being used in the Bundesliga and Premier League. It is therefore good that all the Video Assistant Referees (VARs) are properly trained on how to effectively deploy the technology in giving the right verdict devoid of controversy.

Nevertheless, the global fiesta is also an opportunity to promote sportsmanship and fight racism not just in football, but sports in general. As a body that has come under criticism and scrutiny, Fifa should always support transparency and accountability in all its activities.

- Sean is an analyst and social commentator based in Dubai