Media diplomacy programme begins in Washington

Dubai Media Office’s programme aims to help communication leaders respond innovatively to the challenges in the field

Staff Report
15:18 November 13, 2017

Dubai: The International Media Diplomacy Programme in Washington kicked off on November 10, with the aim of helping communication leaders in the UAE’s public and private sectors lead in today’s globalised environment.

The programme is the latest in the Government of Dubai Media Office’s (GDMO) series of leadership development opportunities created for members of the Dubai Media Diplomacy and Communication Network.

Developed in partnership with the Protocol School of Washington, and offered exclusively to members of the network, the programme is being held until November 16.

The course also aims to help communication leaders in the UAE’s respond innovatively to the challenges of communicating in a changing media landscape.

“The UAE has emerged as one of the leading countries of the world in just over four decades. It has also become a global model for tolerance, peaceful coexistence, gender equality, cultural diversity, innovation, and a future global nation,” said Mona Al Merri, director-general of GDMO.

“Communication leaders in the UAE need to find creative new ways of telling this story powerfully to audiences across the world,” she added.

Al Merri pointed out that the International Media Diplomacy Programme teaches participants strategies to become more effective as communication leaders who can represent the UAE internationally.

“At the same time, it helps them draw from global best practices to look at communication from a completely new perspective and create new strategies and approaches,” she added.

Al Merri said the programme has been designed to address the opportunities and challenges the participants face in their leadership roles. “I am confident this programme will help participants gain a new level of creativity and innovation in their communication practice and a deeper understanding of how they can become more effective strategic leaders,” she said.

The programme is delivered by world-class faculty who are thought leaders and skilled educators in the field of media diplomacy and international relations. It aims to prepare the participants to think proactively on how to engage, communicate, react, and adapt to the strategic media challenges of today’s world. Participants will gain a stronger understanding of public diplomacy, international relations, cross-cultural communication, international protocol, leadership, executive presence and messaging skills.