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Varun Dhawan, who’s flying high after the success of his recent action film Dishoom, is now the face of a Dubai-based fashion brand.

Dhawan has signed a two-year endorsement deal with the fashion brand Iconic.

“The Middle East is a huge supporter of Bollywood and I have received immense love when it comes to my movies. An association with Iconic, a trendy fashion destination stems from my passion for fashion coupled with a keen sense to stay in the hearts of the Arab world for a long time to come,” said Dhawan in a statement.

The son of director David Dhawan has starred in films including Main Tera Hero and Badlapur.

The actor will feature in an ad campaign that will release next month.