The innocent, cute concept among K-pop girl groups may have reigned in the past few years, but Blackpink’s continuing success has proved otherwise.
Ever since the female act returned to the stage with a more mature and powerful side last week, they’ve been topping charts and breaking records as they go.
The quartet became the first Korean girl group to enter the UK music chart with chart-topping comeback single DDU-DU DDU-DU from their new EP Square Up, debuting at no. 17 on the Official Trending Chart Top 20.
The British chart is among one of the top three music charts in the world, including America’s Billboard and Japan’s Oricon chart.
Blackpink also recently made history by becoming the first K-pop group to hit 80 million views on YouTube in six days of the music video’s release, beating popular girl group Twice’s record for their Likey music video.
Additionally, the DDU-DU DDU-DU music video broke the record for having the most views in 24 hours by a K-pop girl group.
Viewers can’t seem to get enough of the group’s bold image, finger-shooting dance moves and infectious hip-hop, trap beat song.