Etihad has partnered with Emirati brand A Friend of Mine by Xpoze for its new loungewear — but you’ll have to be a First Class passenger and a Guest of The Residence on the airline’s A380 fleet to get your hands on them.
Launched at an event at The Louvre Abu Dhabi on Tuesday, the collection — a partnership between Etihad and online retailer Moda Operandi — is inspired by the traditional Emirati dress. Colours have been used to ensure that the pieces in the collection complement all skin tones and can be easily matched with other items of clothing for everyday wear. Made of anti-bacterial and hypoallergenic Modal textile, the loungewear is free of unnecessary stitching and embellishments and is crease-resistant and breathable.
A Friend of Mine by Xpoze was founded by Rawdha Al Shaffar, Buthaina Al Marri and Fatma Al Muddhareb. In November 2017, the young Emirati brand was announced as the winner of a major competition launched by Etihad Airways to identify the best local talent to create the new designs. The competition drew almost 71,000 votes.
“The designs follow the same attention to detail and design principles held by Etihad. The creations are high-quality, wearable on your flight for relaxing or sleeping, yet simple and stylish enough to be matched with other items of clothing for everyday wear,” said Linda Celestino, Etihad Airways vice president of Guest Experience and Delivery.
