It’s a fact — Ripley’s Believe It or Not! is coming to Wafi in Dubai this September.
The American franchise, which is celebrating its 100th anniversary this year, displays bizarre artefacts from throughout history that are so unusual they’re sometimes difficult to believe. It will come to the UAE for the first time in the form of Ripley’s Traveling Show.
This, in collaboration with the Department of Tourism and Commerce Marketing’s (DTCM) Back to School programming.
“We are very excited to bring Ripley’s to the region for the first time and believe it is a great opportunity to partner with the popular brand especially since it is their 100th anniversary this year. We were looking to have a unique activation for ‘Back to School’ that was fun for both adults and children. Ripley’s is more than entertainment; it is a remarkable and inspiring form of education, too,” said Katherine Revett, head of central marketing at Wafi.
Ripley’s Traveling Shows are interactive exhibits, which are built around 100 years of history, art, human and animal oddities, superstition, education and kids adventures and exploration.
Visitors can fill up a ‘passport’ with stamps from various locations in the exhibit; those who collect all stamps can enter a raffle for a chance to win weekly prizes, or a grand prize at the end of the exhibition.
Ripley’s Believe It or Not! will run from September until November. Visitors may visit for free during mall hours.
