If there was ever an event where you could see the public’s view of technology shifting from “wow, what now?” to “Crap, now what?,” it was at Google’s I/O event.

Google has been leading changes in global technology for almost 20 years now, and the public has generally cheered most of it.

There have been issues along the way, but Google has so far not had to face the recent mass scrutiny, unlike Facebook, over how companies uses their data — despite the widely held belief that what Google knows about us would make Mark Zuckerberg blush.

But at this year’s I/O conference, an annual developer’s show held near Google’s Mountain View campus, the company got a little taste of the antitech-backlash hitting most of the industry when it showed its AI technology making a phone call to schedule a hair appointment.

Think that sounds dull? You need to see the video. We’ll wait for you to get back.

What you just saw is called Duplex, cutting edge technology Google said it will be releasing this summer.

You tell Google Assistant what you want — in this case, an appointment to get your hair cut — and Duplex makes the call for you.

Where it will be released and in what capacity are currently being hotly discussed.

But there are bigger questions here.

With weeks of coverage of Cambridge Analytica’s data scandal still fresh on everyone’s mind, people have began to asking four main questions, which I’ll attempt to answer:

1. Will the person on the other end know they’re talking to a computer?

Yes. Google has said it would likely notify people who answer their phones that a computer is calling. It’s a tricky proposition, since, thanks to years of obnoxious robocalls, most of the planet is predisposed to hang-up the second they suspect a computer is on the other end. This isn’t a tech question; it’s a psychological one. Will people be willing to talking to a computer?

2. Will these calls be recorded when the system goes live? (Because, obviously, Google HAS been recording them)

Maybe. How’s THAT for a lawyerly answer? And yes, the lawyers are involved. In several US states, including Google’s home state of California, it’s against the law to record a call without both party’s consent. Google has said it will obey the law, but the question is still hanging there: would Google record your call even if it isn’t required to?

3. Will Google be listening in?

Again, this is another question for the lawyers. Eavesdropping on calls is already a crime in many places, but is it eavesdropping when a company listens to a call that its AI is making? This question will make lawmakers’ heads spin as they try to update old laws for new technology. Again.

But keep in mind Google’s biggest source of revenue is advertising, despite its motto of “Don’t be evil?.” Who’s to say Google won’t scan your calls for keywords that will then be used to advertise to you.

4. Is this the Apocalypse?

No, although this technology is likely to get weird and probably will be exploited and cause problems. While Google still has a relatively clean record when it comes to how it uses its technology, there is no reason to suspect that other companies will do the same. The question that everyone will eventually be asking when this technology gets out into the wild is: How do you know you can trust the person calling is who they say they are?

The other bit of weirdness is going to come about when companies start using this technology to receive calls. It’s not too early to envision a time when you tell the Google Assistant (or Siri or Alexa or Cortana or whoever) to make a phone call and two computers — over the phone and usually actual words — make the arrangements.