Consumer Friendliness Index

  • What’s the leading strategy?
    Apr 14, 2014 By Sanaya Pavri | Features Writer
    As the winners take a bow, Features Writer Sanaya Pavri looks at the independently evaluated Consumer Friendliness Index, its history and how consumer expectations are evolving
  • Smiles reap rich rewards
    Apr 14, 2014 By Iona Stanley | Special to GN Focus
    It emerges that the biggest service a company can offer its customer is a smile. We outline global frontiers and local frontrunners in the friendliness stakes