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Russell at the Oscars in 2008. Image Credit: AP

She was the voluptuous pin-up girl who set a million male hearts to pounding during the Second World War, the favourite movie star of a generation of young men long before she'd made a movie more than a handful of them had ever seen.

Such was the stunning beauty of Jane Russell, and the marketing skills of the man who discovered her, the eccentric billionaire Howard Hughes.

Russell, surrounded by family members, died on Monday. Her death from respiratory failure came 70 years after Hughes had put her on the path to stardom with his controversial Western The Outlaw. She was 89.

Although she had all but abandoned Hollywood after the 1960s for a quieter life, her daughter-in-law Etta Waterfield said Russell remained active until just a few weeks ago when her health began to fail. Until then she was active with her church, charities that were close to her heart and as a member of a singing group.

"She always said I'm going to die in the saddle, I'm not going to sit at home and become an old woman," Waterfield said on Monday. "And that's exactly what she did, she died in the saddle."

Pin-up

It was an apt metaphor for a stunningly beautiful woman who first made her mark as the scandalously sexy and provocatively dressed (for the time) pal of Billy the Kid, in a Western that Hughes fought for years with censors to get into wide release.

As the billionaire battled to bring the picture to audiences, his publicity mill promoted Russell relentlessly, grinding out photos of her in low-cut costumes, swimsuits and other outfits that became favourite pin-ups.

To contain her ample bust the designer of the "Spruce Goose" airplane used his engineering skills to make Russell a special push-up bra. He also bought the ailing RKO film studio and signed her to a 20-year contract.

By the time she made her third film, the rollicking comedy-western The Paleface, in which she played tough-but-sexy Calamity Jane to Bob Hope's cowardly dentist sidekick, she was a star.

She went on to appear in a series of potboilers for RKO, including His Kind of Woman (with Robert Mitchum), Double Dynamite (Frank Sinatra, Groucho Marx), The Las Vegas Story (Victor Mature) and Macao (Mitchum again).

Although her sultry, sensual look and her hourglass figure made her the subject of numerous nightclub jokes, unlike Marilyn Monroe, Rita Hayworth and other pin-up queens of the era, Russell was untouched by scandal in her personal life.

During her Hollywood career she was married to star UCLA and pro football quarterback Bob Waterfield.

The Outlaw, although it established her reputation, was beset with trouble from the beginning.

Russell's only other notable film was Gentlemen Prefer Blondes, a 1953 musical based on the novel by Anita Loos that cast her opposite Monroe.

She followed that up with the 1954 musical The French Line, which — like Gentlemen Prefer Blondes — had her cavorting on an ocean liner. The film was shot in 3D, and the promotional campaign for it proclaimed "J.R. in 3D. Need we say more?"

In 1955, she made the sequel Gentlemen Marry Brunettes and starred in the Westerns The Tall Men, with Clark Gable, and Foxfire, with Jeff Chandler. But by the 1960s, her film career had faded.

"Why did I quit movies?" she remarked in 1999. "Because I was getting too old! You couldn't go on acting in those years if you were an actress over 30."

She continued to appear in nightclubs, television and musical theatre, including a stint on Broadway in Stephen Sondheim's Company. She formed a singing group with Connie Haines and Beryl Davis, and they recorded gospel songs.

Heartache

For many years she served as TV spokeswoman for Playtex bras, and in the 1980s she made a few guest appearances in the TV series The Yellow Rose.

As she related in her 1985 autobiography My Path and Detours, her life was marked by heartache. Her 24-year marriage to Waterfield ended in bitter divorce in 1968. They had adopted two boys and a girl.

That year she married actor Roger Barrett — three months later he died of a heart attack. In 1978 she married developer John Peoples, and they lived in Sedona, Arizona, and later, Santa Barbara. He died in 1999 of heart failure.

Over the years Russell was also beset by alcoholism. Always she was able to rebound from troubles by relying on lessons she learned from her Bible-preaching mother.

"Without faith, I never would have made it," she commented a few months after her third husband's death.

Survivors include her children, Thomas K. Waterfield, Tracy Foundas and Robert "Buck" Waterfield, six grandchildren and 10 great-grandchildren.