Dubai: Dubai Airports and DXB Entertainments, owner of Dubai Parks and Resorts, announced on Sunday a strategic partnership aimed at combining travel and family entertainment in the region.
The agreement allows Dubai Parks and Resorts to directly target inbound and transit passengers to the city and showcase the entertainment offers within the destination.
Media solutions and concepts will be used to target travellers at all DXB concourses, with access to over 65 airlines flying to and from over 240 destinations.
“We believe our presence at the world’s busiest international airport will drive maximum engagement and recognition amongst the estimated 88 million passengers travelling through the airport” said Mohammad Al Mulla, CEO of DXB Entertainments.
