Dubai: The Mall at World Trade Centre Abu Dhabi has announced that over 17 new brands will open throughout 2018, in a bid to strengthen its “appeal to a wider shopper base.”
Brands include a LuLu Hypermarket, MAX Fashion, Taqado Mexican Kitchen and Pancake House.
Four outlets have already opened, according to the mall, with the rest scheduled to open over the next eight months.
The mall says that in order to cater to a wider audience of “all ages and nationalities,” it is reshuffling its major anchor tenants, and introducing more value and a bigger selection of outlets. In selecting both home-grown brands and popular international outlets, the mall says it hopes to provide the “complete overall shopping experience.”
In addition to the 17 new brands, the mall says that more enhancements and store announcements will be made in the coming weeks.
Yasser Al Marzouqi, the mall’s general manager, said in a statement: “To stay current, and appeal to a broad audience of different ages and nationalities, we have extended our offering to ensure the mall provides not only all the conveniences of an urban lifestyle centre, but also world-class entertainment, and more shopping and dining experiences.”
Commenting on the mall’s changing retail mix, Al Marzouqi added: “We have embraced the evolution of our local market, adding 17 new outlets to attract a broader base of customers, and repositioning the mall as a mixed-use urban centre that appeals to downtown residents, office workers and tourists who frequent the mall.”