Over the last year, the US thought it was the Russians who were their biggest problem. Instead, they should have been looking in their own backyard. According to reports that came out last week describing the emotionally rigged system for advertising on social media, the real threat seems to be Facebook.
The problems is tied directly into an algorithm that is designed to cater directly to you. Facebook – and Google and a lot of other social media – know what you like to a degree that is scary. That works great if you’re peddling shoes – but it has resulted in eye-opening consequences for politics and news.
Scott, Ed and Sarah – along with GN’s own guru on social media strategy, Jonathan Richards, talk about what this means for the future of journalism and the news media as a whole.