DUBAI Dubai Summer Surprises (DSS) is back for a record year from July 1 to August 12.
The 20th edition will offer residents and visitors an exciting six week calendar of sales and family entertainment. Organised by the Dubai Festivals and Retail Establishment (DFRE), an agency of the Department of Tourism and Commerce Marketing (Dubai Tourism), this year’s DSS will run for 43 days under the slogan ‘Enjoy six weeks of sales.’
DSS 2017 will feature a retail promotion offering deals and discounts and the opportunity to win prizes at malls run in collaboration with the Dubai Shopping Malls Group.
Thousands of retail outlets will reward visitors with special offers and discounts of up to 75 per cent on a wide range of merchandise. This year’s DSS is also the time for families to make the most of their summer, with a range of entertainment including Arabic concerts, Modhesh World, the popular family indoor edutainment centre; and a variety of cartoon character performances and world-class shows (including Transformers, Aladdin, Ghostbusters, Pirates in the Caribbean) taking place at malls across the city.
