Dubai: For a third consecutive year, organisers of the European Tour’s season-ending DP World Tour Championship will be supporting ‘Shanab’, a men’s health initiative by Friends of Cancer Patients (FOCP) to raise awareness of male cancers.

FOCP will be given a stand in the Championship Village during the tournament at Jumeirah Golf Estates’ Earth Course from November 17-20, where doctors will conduct surveys and awareness sessions to educate visitors on men’s health issues related to testicular and prostate cancers.

The ‘Birdies for Good’ campaign will again be used to raise funds for FOCP, with US$25 (Dh91.8) donated — through the European Tour Players Foundation — for every birdie made during the tournament, $50 for every eagle, and $500 for every albatross or hole in one.

Over US$50,000 was raised at the DP World Tour Championship last year for the official not-for-profit partners of the tournament, including FOCP.

Testicular cancer is the number one cancer in young men aged 15 to 37. Worldwide, there are over 48,000 new patients diagnosed each year, with almost 9,000 fatalities while around six cases in 10 of prostate cancer are diagnosed in men aged 65 or older.

The world’s finest golfers are not immune from diseases of this severe nature either. Englishman Matthew Southgate, who is currently ranked 48th in the Race to Dubai and in with a great chance of earning a place in this year’s DP World Tour Championship for the first time, overcame testicular cancer last year and is an inspirational role model for the initiative.