Los Angeles: A California company has thrown Ryan Lochte a lifeline after a slew of top sponsors abandoned the star following his fabricated tale of a gunpoint robbery during the Olympics, a statement said Thursday.
Lochte — who was charged by police in Brazil on Thursday for making a false statement — has been signed by a sore throat drop company for an upcoming campaign.
Pine Bros. Softish Throat Drops said a series of ads featuring Lochte would carry the slogan: “Forgiving on Your Throat.”
“We all make mistakes, but they’re rarely given front-page scrutiny,” Pine Bros. chief executive Rider McDowell said.
“He’s a great guy who has done incredible work with charities. I’m confident that Pine Bros. fans will support our decision to give Ryan a second chance.”
The decision comes after four companies, including swimwear giant Speedo, ended their relationships with Lochte following the controversy.
He drew widespread criticism after claiming during a television interview that he and three other swimmers were pulled over and robbed at gunpoint during a night of partying in Rio.
The authorities later challenged his version of events, saying the only confrontation occurred after the swimmers had vandalised a gas station.
Lochte later apologised, saying he had “exaggerated” the incident.
