New York: Not only did LeBron James and the Cleveland Cavaliers make the greatest comeback in NBA Finals history to dethrone the Golden State Warriors, they broke viewership, social media and souvenir sales records as well.
The NBA announced that the epic seven-game series was America’s most watched NBA championship final since 1998, when Michael Jordan won the last of his six career crowns, as well as the most-viewed NBA game ever on digital platforms in China. US telecaster ABC averaged 20.215 million viewers a game, its best-ever figures, with the thrilling seventh-game trophy showdown luring an average of 31.018 million viewers, peaking at 44.807 million viewers to become the third-most-watched NBA game on record.
