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This image released by Disney shows characters, from left, Blackout, voiced by Danny Pardo, Dynamite, voiced by Regina King, Windlifter, voiced by Wes Studi and Lil' Dipper, voiced by Julie Bowen in a scene from "Plans: Fire & Rescue." (AP Photo/Disney) Image Credit: AP

Planes: Fire & Rescue appears to be a cartoon that’s designed for kids, and designed to sell anthropomorphised helicopter toys to kids. To be clear, it is both of those things. But this sequel — which improves slightly on its lazy predecessor, last year’s Planes — is also a movie made to appeal to the middle-aged, particularly those who enjoy watching an animated air show set to the sound of AC/DC.

The trailer for the film 'Planes: fire & rescue'

With a narrative that focuses on planes and choppers launching second careers in the dangerous world of wildfire-fighting, Planes: Fire & Rescue touches on some of the same themes as Cars, the 2006 Disney and Pixar film that inspired these airborne DisneyToon Studios spinoffs. While the Lightning McQueen story celebrated the seemingly forgotten values of traditional, small-town America, the second Planes emphasises the importance of reinventing the old and finding power in things — particularly aircraft with adorably animated eyeballs — that have been around for a while.

That doesn’t make Planes: Fire & Rescue a wildly better movie than Planes, an exercise in family-fare cliches in which a crop-duster realised that he could achieve great heights at great speed if he just believed in himself. But that subtext does make it a slightly more interesting one, even though most of the children at whom this release is ostensibly aimed won’t get any of its best jokes, which riff on cop shows from the ’70s and pick-up trucks that use bad pick-up lines in vehicular country-line-dancing bars.

Dusty, the aforementioned crop-duster (voiced by Dane Cook), returns in Planes: Fire & Rescue and initially seems ready to continue his reign as a world champion racer. After he’s been warned that a faulty gear box — one that no manufacturer bothers to make anymore — prevents him from accelerating to full throttle, he pushes himself into the red anyway. That leads to a spectacular crash that causes an even more spectacular fire at his airport home base in Propwash Junction.

Mayday, the ageing resident fire engine with the voice of Hal Holbrook, successfully puts out the flames but still attracts the attention of safety officials, who shut down the airport until Mayday can upgrade and Propwash Junction can find a second flame extinguisher. That’s when a shaken Dusty steps up, travelling to a facility near Piston Peak National Park so that he can train with Blade Ranger, a flaming-red fire-and-rescue helicopter with the voice of Ed Harris. Cue the scene where Dusty is suddenly flung into a smoke-filled wildfire while AC/DC’s Thunderstruck blasts through the multiplex speakers.

Beauty of landscapes

Dusty’s new adventure allows him to once again learn a new skill set and enables the animators to depict the devastation of rapidly spreading flames with daunting, yet kid-friendly realism. Even in a film as simplistically plotted as Planes: Fire & Rescue, the Disney animators still take great care to capture the majestic beauty in the jagged landscapes and towering conifers of the Yellowstone-esque Piston Peak Park.

Unfortunately, the same contours and shading don’t apply to the characters in Planes: Fire & Rescue. A whole new fleet of flying and motoring beings debut here (translation: more toys!), including the spunky Dipper (Julie Bowen), a super-scooper who’s obsessed with Dusty and adds modest dashes of humour at moments when the story needs them. But none of them are particularly memorable, and, ultimately, neither is the movie.

Via a title card that opens the film, Planes: Fire & Rescue announces itself as a tale dedicated to the courageous firefighters who regularly risk their lives to save others. And while the story pays homage to them, as well as to elder statesmen and stateswomen who find second acts through selfless work, the movie never digs deeply enough to make those messages really resonate. The whole thing just zips by in an 84-minute flurry of flames doused and triumphs won that, if it lives on in the memory at all, will likely be all mixed up with recollections of Planes.

That’s the risk of pushing out a sequel less than 12 months after the original came out: Unlike the wildfire battlers in Fire & Rescue, the franchise hasn’t been around long enough to know how to truly soar in new directions.