The sounds of Bollywood tracks Humma Humma, O Humdum Suniyo Re and Maahi Ve resonated in the hall as models sashayed across the PFDC Sunsilk Fashion Week 2015 (PSFW) 2015 ramp in Lahore in creations by designer Zara Shahjahan.
Shahjahan’s return to PSFW 2015 for the fourth time was marked by her new collection of luxury pret titled New Vintage.
“I took inspiration from the intangible qualities and emotions that possess and define the modern woman, qualities such as vivacity, that encapsulates the desire to experiment and live life to the fullest,” said the designer.
The womenswear collection was based on a fresh colour palette of blues, maroons, salmon pinks and pistachio greens on luxurious silks and karandi (a type of raw silk).
There were a lot of androgynous silhouettes and separates adorned with jewel embellishments, crystals and semi-precious stones.
Shahjahan’s collection was a celebration of individuality, femininity and sophistication.
Undoubtedly, Pakistani designers and the Pakistan fashion week is unique in many ways.
One of the high points of the Pakistan fashion week is that the audio and video of the country’s national anthem is played before the start of every show, during which the entire audience in the main show area stands up.
Another remarkable point of the ongoing fashion gala is that there is no break between shows. So, if you enter with the idea of coming out after watching one show, you are wrong. It will go on until the last show of the day, and thereby finishing the day on time, unlike many other fashion weeks that run into the wee hours.
This also proves that designers here want to spend more time making a collection that will create memories rather than investing time in making huge sets and adding drama on the ramp with lighting and decoration.
All in all, there are many things to learn from this booming industry.
