Abu Dhabi: Taking place for the first time in the Middle East, the UAE will host the IPRA PR Summit 2014, organised by the International Public Relations Association-Gulf Chapter (IPRA-GC) at the Fairmont Bab Al Bahr Hotel in Abu Dhabi.

The summit, titled “New Media Strategies for Public Relations”, will be held on December 10 and 11, and is one of the most prominent events to discuss the latest trends, functions, and development opportunities within the public relations and communication industry. The summit will highlight the best regional and international new media experiences and practices in the Middle East. More than 300 local and international business leaders, media representatives, public relations and communication experts are expected to attend.