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Huawei to use Dubai Font on its top smartphone in Mideast

Chinese smartphone maker to include font on flagship handset sold in region

Staff Report
15:30 July 31, 2017

Dubai: Chinese smartphone maker Huawei will soon include the Dubai Font on its flagship handset sold in the region later this year.

In late April, Dubai Executive Council unveiled the free-to-use font, in collaboration with US software giant Microsoft.

“Dubai Font is a new tool for self-expression and communication in the region and around the world, and we are confident that this agreement will leave its mark on the world,” said Abdullah Al Shaibani, the council’s Secretary General.

“Huawei has a good reputation and future, and this seemed a natural fit for us moving forward.”

Gene Jiao, Huawei’s regional consumer business group president, added: “We are excited … to be one of the first smartphone [companies] to introduce Dubai Font to our users.”

The Shenzhen-based firm reported revenues of Dh288 billion last year.

With its simple, San Serif Latin typeface, and a modern, stripped-down Arabic script, the font can be used for 23 different languages.

The Council, chaired by Shaikh Hamdan Bin Mohammad Bin Rashid Al Maktoum, Crown Prince of Dubai, then instructed all the emirate’s government bodies to use the font.

The font is available to more than 100 million users of Microsoft Office 365 around the world, and is the first font to be created by a city and named after it. It could also be downloaded through the Dubai Font website.