Dubai: Global Village concluded its 20th season with the highest ever guest attendance at 5.3 million and business transactions worth Dh2.2 billion in 159 days.
The shopping and entertainment extravaganza concluded on April 9 with a packed weekend of 90,000 visitors while the Lebanese superstar Nancy Ajram took to the stage for a spectacular concert, the last Friday concert for this season.
The 20th season had many highlights as it celebrated two decades of pioneering one of the best outdoor cultural and retail experiences in the region along with exceptional entertainment offerings. Guests of Global Village were clearly delighted with the 20th edition, which was exhibited in the Guests Happiness Index that ranked the destination at 9 out of 10.
The Guests Happiness Index is a survey that ranks guest experiences throughout the season, with a rating score that Global Village constantly strives to increase to meet the satisfaction of its guests across all touch points.
Ahmad Hussain Bin Eisa, CEO of Global Village, said, “We listen to our guests and their feedback is paramount for our growth. We were very committed to ensuring that the 20th anniversary season of Global Village would exceed expectations of all our guests. We were able to gather the cultures of more than 75 countries during this season while making our long and steady strides towards making Global Village among the top family entertainment destinations in the world.”
Bin Eisa said that the success of an event of this scale would not be possible without working in close partnership with a number of government authorities and “we are thankful to all of them, as much as we are to all our partners, investors and employees who contributed to the success of the 20th season of Global Village”.
The enhanced entertainment offering this season included more than 13,000 shows across the spectrum of cultural performances, stunt shows, bespoke content, street shows as well as the pavilion shows that brought in a fantastic array of more than 500 performers.
Bin Eisa said, “We are very pleased with the outcome of this season which saw exponential growth in all areas of our offerings and operations. This was made possible through the support of more than 10,000 employees of more than 90 nationalities and our partners and investors but, most importantly, due to our commitment to invest in new entertainment, including bespoke shows with a dedicated in-house production and talent.”
He said that the Global Village will have even more to offer in the next season. “We cannot wait to open our doors for the 21st edition later this year with an even better experience,” he added. Dates for the 21st edition of Global Village will be announced later.
