Abu Dhabi: The final phase of the seventh Pink Caravan’s Ride’s (PCR’s) 10-day breast cancer campaign got off to an extraordinary start with a celebratory welcome into the capital city by General Women’s Union (GWU) at their Mother of Giving cultural festival on Thursday. The Abu Dhabi’s Mounted Police force escorted PCR to the beach as national tunes were played by the Abu Dhabi Police Band. Ambassadors’ wives from Sudan, United Kingdom, Djibouti, India, Sri Lanka, and representatives of international women’s organisations from across the globe were also present at the event.

“Like every year, Shaikha Fatima bint Mubarak, Chairwoman of the General Women’s Union, Supreme Chairwoman of the Family Development Foundation and President of the Supreme Council for Motherhood and Childhood, wanted us to open our arms to the Pink Caravan Ride. The Mother of Giving Festival highlights her vision and celebrates benevolence and humanity in the ‘Year of Giving’,” said Noura Khalifa Al Suwaidi, Director General of the Women’s Union, welcoming the riders to the Caravan to a lively Al Bateen Beach.

Thanking the support provided by GWU, Reem Bin Karam, Chairperson of the Pink Caravan’s Higher Organising Committee, said: “The Pink Caravan owes much of its success and outreach to [Her Highness] Shaikha Fatima bint Mubarak, Mother of the Nation, [President of the Supreme Council for Motherhood and Childhood] whose continued support and compassionate vision has led us in this humanitarian endeavour of ours. It is only fitting that we are jointly celebrating Mother of Giving Festival, which shares our values of community engagement and development.”

The new PC fixed clinic located on Al Bateen beach will run throughout the duration of Mother of Giving festival, which will take place until Saturday, March 25.