Al Qasba launches ‘Pink Art’ Initiative

Initiative to mark breast cancer month

Staff Report
13:25 October 16, 2016

Dubai: Al Qasba, Sharjah’s premier leisure, tourism and family destination, recently launched the ‘Pink Art’ initiative, coinciding with International Breast Cancer Awareness Month (BCAM).

The event, taking place until October 31, is aimed at helping educate local communities about the importance of early detection of breast cancer and taking preventive measures.

As part of the Pink Art initiative, Al Qasba’s walkways, buildings and canal sport a spectacular pink hue reflecting the universal colour designated to this cause.

The Pink Art initiative held under its umbrella the ‘Pink Ribbon Exhibition’, which displays two 3D pink ribbon sculptures, designed by students of the Sharjah Higher Colleges of Technology, who implemented their constructive ideas on the sculptures seeking to spread a noble message about breast cancer. The two sculptures bear an explanation about the core theme of the installations and the names of the students who designed them.

Sultan Mohammad Al Shattaf, Al Qasba manager, said: “As part of our social responsibility to support all themes and issues that address society’s well-being, we were keen to play a key role in spreading awareness about breast cancer, especially about preventive measures through the entire month.”

He added, “The pink theme incorporating most of Al Qasba’s sights follows the global trend of illuminating international landmark buildings pink through this month-long activity. We hope to draw a smile on the faces of those experiencing cancer and show that we are supporting them fully in their fight against it. We also hope that our initiative will promote a greater understanding of breast cancer within the community and encourage people to follow healthy lifestyles which have proven enormously helpful in decreasing the incidence of cancer,” he added.