Sharjah: Sharjah has set up the International Government Communication Centre (IGCC) ahead of the sixth edition of International Government Communication Forum (IGCF 2017), to be held on March 22-23 with more than 2,500 world leaders, influencers and international experts in attendance.

Shaikh Sultan Bin Ahmad Al Qasimi, Chairman of Sharjah Media Council, launched the centre which a is first-of-its-kind platform in the region. The centre will be managed by the Sharjah Government Media Bureau (SGMB) and is being seen as yet another initiative by the Sharjah government to support and boost the media environment in the emirate and the UAE. The IGCC will function as a world-class media resource facility as well as a scientific research and knowledge platform offering reference and all possible guidance in the field of government communication locally, regionally and internationally.

Announcing the initiative, Shaikh Sultan Bin Ahmad said the sixth edition of the IGCF will see the official launch of the new centre in the presence of His Highness Dr Shaikh Sultan Bin Mohammad Al Qasimi, Supreme Council Member and Ruler of Sharjah, and international guests, senior officials and communication specialists from around the world.

He stressed that the IGCC is based on the vision to build an integrated government communication system involving the IGCF, sophisticated knowledge platforms and specialised programmes for training and developing the skills and abilities of those working in government communication, besides forming an international relations network of specialists in the field.

Shaikh Fahim Bin Sultan Al Qasimi, Executive Chairman of Sharjah Department of Government Relations, lauded the International Government Communication Centre as a demonstration of the keenness of Dr Shaikh Sultan to support and promote government communication locally, regionally and internationally, and of the continuous efforts made in this regard by Sharjah, being the first to allocate an entire forum for government communication.

The Sharjah Government Media Bureau, known earlier as the Sharjah Media Centre, is the communication and public relations arm of the Government of Sharjah. Launched in 2012 and hosted by Sharjah Government Media Bureau, the IGCF aims to showcase best global practices in government communication, and enhance the performance of governments through improving their communication with citizens.

The IGCF 2017 will see more than 2,500 world leaders, opinion makers and media and communication experts all under one roof who will brainstorm over how best to implement the UN’s 2030 Agenda for Sustainable Development. They will debate issues and challenges facing governments around the world and the world community and discuss ways of creating a better world.