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Abu Dhabi woos Saudi residents to discover its extraordinary story

New campaign launched to highlight Abu Dhabi’s appeal to travellers from Saudi Arabia

Staff Report
14:52 August 8, 2017

Abu Dhabi: A wide range of initiatives and events are being launched to welcome residents of Saudi Arabia to experience the UAE capital’s unique heritage, culture and traditions, the Abu Dhabi Tourism and Culture Authority (TCA Abu Dhabi) announced on Tuesday.

Across this campaign, which will run throughout 2017, there will be a collection of initiatives showcasing the breadth and depth of Abu Dhabi’s diverse offerings, from roadshows to special competitions, border activations, as well as promotions throughout malls in Riyadh, Jeddah and Dammam. In addition, ongoing events such as Abu Dhabi Summer Season will also carry special promotional offers from key attractions and hotels for Gulf tourists.

Between August 15 and September 15, visitors using the border crossing at Ghuwaifat will discover a specially designed marquee staffed by TCA Abu Dhabi offering food trucks, kids’ activities, drinks and information to help promote the emirate’s attractions and hotels across the school holidays and Eid Al Adha.

The campaign comprises an extensive outreach programme which highlights Abu Dhabi’s tourism, culture, MICE (Meetings, Incentives, Conferences and Exhibitions), events and cruise experiences suitable for the Saudi market across a number of upcoming exhibitions, roadshows, and events.

According to TCA Abu Dhabi director-general Saif Saeed Gobash, the campaign has been launched in recognition of the fact that the GCC market remains one of the key target markets for Abu Dhabi’s thriving tourism sector, with particularly close ties and long-term mutually beneficial relations being held with Saudi Arabia.

“The GCC, and especially the Saudi market, has continuously been one of our key target markets, providing encouraging prospects as well as a natural convergence of culture, language, customs and tradition between our communities,” Gobash said.

“Our unique destination ensures that we provide a comprehensive range of concepts for leisure tourism, within which the emirate of Abu Dhabi promotes high-quality family entertainment products with exciting destination attractions such as those on Yas Island, including Yas Waterworld, Ferrari World Abu Dhabi, Yas Mall and the Yas Viceroy hotel,” he added.

Abu Dhabi is also offering special deals and packages specifically for travellers from the region throughout the year, entailing discounts, free entries to theme parks as well as other offers in an array of recreational options.

Abu Dhabi was recently ranked second on the 2017 Ipsos City Index measuring the best cities in the world to live, work and do business above cities such as London and Paris.