Dubai: Awqaf and Minors Affairs Foundation (AMAF) has launched two new food products as part of its acclaimed Salma Humanitarian Relief Programme that distributes ready-to-eat halal meals to those affected by wars and disasters worldwide.
With this move, the Foundation seeks to expand the available food options to increase the scope and number of its beneficiaries as well as the program’s geographical footprint.
AMAF unveiled the products at the 14th edition of the Dubai International Humanitarian Aid and Development Conference and Exhibition (Dihad 2017), held at the Dubai World Trade Centre from March 21 to 22. The Foundation’s exhibition stand introduced participants and visitors to the Salma programme and its latest developments.
The new additions to the Salma halal menu comprise a beef-and-chickpea meal with meat constituting 33 per cent of the contents, and a chicken-and-rice meal with chicken meat making up 39 per cent of the contents. Containing vital nutrients, such as proteins, carbohydrates, and sodium, the 200-gram meals are free from preservatives.
Tayyeb Al Rais, Secretary General of AMAF, said: “In line with its global nature, the Salma Humanitarian Relief Programme is constantly enhancing its products and services to expand its base of beneficiaries. Since the project seeks to meet the needs of people whose eating habits are likely to be vastly different, it must be ready to provide a variety of emergency meal types.”
He added: “The aid programmes and initiatives of the UAE government align with our leadership’s vision and directives, and reinforce the country’s global humanitarian mission. The launch of our two new food products is part of our unwavering commitment to delivering humanitarian aid where people need it most.”
Launched in July 2014, the Salma Humanitarian Relief Programme is an initiative of the Dubai Islamic Economy Development Centre (DIEDC) and Noor Awqaf, a joint project between AMAF and Noor Investment Group.
Named after Salma Al Sharhan, the first Emirati nurse, who dedicated her life to helping the underprivileged in Ras Al Khaimah, the Salma programme operates on a sustainable endowment model.