Sharjah: A new initiative aimed at encouraging airline passengers to take up reading has been launched by Knowledge Without Borders (KWB) in collaboration with Air Arabia.
The On-board Library offers books to read on Air Arabia flights and was launched at Sharjah Children’s Reading Festival 2015 taking place at Sharjah Expo Centre until Saturday.
The library will comprise a cart, similar to the catering cart, on the plane. Each cart will carry around 40 books of a maximum of 200 pages each, so passengers can have enough time to finish the book in one trip.
The initiative will be launched on Friday on selected trips, such as those going to and from Cairo, Amman, Beirut and Khartoum.
Books will cover various topics including health, literature, the economy, the environment, heritage, and others. The list will also include a selection of publications of His Highness Dr Shaikh Sultan Bin Mohammad Al Qasimi, Member of the Supreme Council and Ruler of Sharjah. An index of titles will be offered to passengers to select the books and request them from the cabin crew.
Rashid Al Kous, General Manager, KWB, said: “Books are the best travel companion for all age groups and cultures. The initiative … is in line with the vision of His Highness Dr Shaikh Sultan Bin Mohammad Al Qasimi, Member of the Supreme Council and Ruler of Sharjah, who has always encouraged every effort to spread culture to the wider community.”
Adel Ali, Group CEO, Air Arabia, added: “Air Arabia has built an outstanding on-board offering, and this partnership adds an additional layer that passengers on selected flights are now able to enjoy with access to the industry’s first on-board book library.”
