Looking for a convenient home cooking alternative in Dubai? That is what Cook-a-Box is aiming for.
The innovative recipe delivery service was recently launched in Dubai to make the home cooking experience easy, fun, and hassle-free for the budding home chef.
The main driver behind the argument for home cooking is cost. In the UAE, the average person spends around Dh841 a month on restaurant meals, according to MasterCard’s consumer purchasing priorities report.
“For a single-income household, this amount seemed alarming to us, and after doing some of our own research, we found that expatriates living in the UAE were spending a far larger chunk of their income on eating out, than when in their home countries," said Rana Ismail, Executive Director of Cook-a-Box.
There's also the "perceived hassle of cooking at home – between navigating the supermarket aisles to deciding what to make, people expressed a strong aversion to the idea of cooking at home. It was then that the idea of Cook-a-Box began to take shape,” Ismail continued.
So, how does it work?
Customers pick their choice of recipes on CookaBox.com or call 04 8706646 to place an order. Meals come with a summary of nutritional information which customers can check before placing their order.
The team then sources fresh ingredients and packs everything in a box along with a recipe.
“On a weekly basis, our team of chefs designs new delicious recipes from an international palette that customers can choose from. After selecting the recipe or recipes you’d like to cook, Cook-a-Box will deliver the recipe along with all the pre-measured ingredients in a box. All that is left for the home chef to do is cook it!” Ismail said.
Deliveries in Dubai take place at no additional charge. Cook-a-box recipes include vegetarian meal options.
“Leftovers was also a main concern amongst people we spoke to. Our ingredients are sealed and pre-measured, and we help you make sure that there are no leftovers,” Ismail said.
“You save time with no meal planning, no grocery shopping and zero hassle. Most importantly of all, our recipes can be prepared in as little as 35 minutes; less than the time you need to wait for your fast food delivery,” she said.
