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In this Jan. 11, 2014 file photo Italian fashion designers Domenico Dolce, right, and Stefano Gabbana acknowledge the applause of the audience after a men's Autumn-Winter 2014 collection, part of the Milan Fashion Week, unveiled in Milan, Italy. The designers have defended Sunday, March 15, 2015 their comments in support of traditional families, saying they were not intended to judge the choices made by others. The comments in an interview this week unleashed a call to boycott the designers' Dolce&Gabbana label, joined by Elton John whose children were conceived by in vitro fertilization. (AP Photo/Antonio Calanni, File) Image Credit: AP

Fashion designers Domenico Dolce and Stefano Gabbana drew applause for sending a pregnant model down the runway as part of their tribute to mothers, but their endorsement of traditional families in a recent interview unleashed harsh criticism and calls to boycott their label.

The designers, under growing social media pressure, issued a statement on Sunday saying their comments in an interview with Italian magazine Panorama supporting traditional families with a mother and a father weren’t intended to judge the choices made by others.

Panorama’s website last week quoted Sicily-born Dolce, whose brand has long counted Madonna and Naomi Campbell among clients for its designs inspired by his native island, as saying: “You are born and you have a father and a mother. Or at least it should be like this, that’s why I am not convinced by chemical children, synthetic babies, wombs for rent.”

Elton John added his voice to the call to boycott the designers’ Dolce&Gabbana label, expressing offence at their scepticism about the use of in vitro fertilisation and surrogate mothers to create families. The musician’s two children with husband David Furnish were conceived by in vitro fertilisation.

John uploaded a photo of the designers clad in black veils to his Instagram account with the caption: “How dare you refer to my beautiful children as ‘synthetic’. And shame on you for wagging your judgemental little fingers at IVF... Your archaic thinking is out of step with the times, just like your fashions. I shall never wear Dolce and Gabbana ever again. #BoycottDolceGabbana.”

Singer Ricky Martin, the father of twins born by a surrogate mother, called on the pair to “wake up” in a message on Twitter, admonishing the designers that their voices were too powerful to spread hate.

Gabbana said in a statement on Sunday that “it was never our intention to judge other people’s choices. We do believe in freedom and love.”

Dolce says he was expressing his view about family based on his experience growing up in a traditional Sicilian family “made up of a mother, a father and children. I am very well aware of the fact that there are other types of families and they are as legitimate as the one I’ve known.”

Dolce said he was expressing his personal views “without judging other people’s choices”.

The designers, who are gay and formerly were a couple, have put the traditional family at the centre of their last two collections. Models in floral skirts and dresses carried babies, and Italian model Bianca Balti took to the runway heavily pregnant for next winter’s womenswear collection, while featuring grandmothers with their grandsons for menswear.