In just four days, Taylor Swift’s new album has sold more traditional albums than any other release this year.
Billboard reports the album, reputation, sold 1.05 million copies in the first four days after its November 10 release.
Before Swift released her album, Ed Sheeran’s Divide was the year’s best-selling album, with 919,000 units sold. Kendrick Lamar’s Damn has sold 842,000 units.
Since Billboard changed how it views albums sales — incorporating single track sales (10 song sales = 1 album sale) and streaming (1,500 streams = 1 album sale) — Sheeran’s album has sold 2.3 million units overall. Lamar’s has moved 2.5 million units.
Swift’s reputation is not available on streaming services, pushing fans to buy it or wait until it appears on Spotify or Apple Music. It’s Swift’s fourth album to sell more than 1 million units in its first week of release.
Swift became the first artist to have three albums sell more than 1 million copies in their first week when 1989 reached the feat in 2014. Her albums Speak Now and Red also sold more than 1 million units in their debut weeks.
The singeer on Tuesday left some fans shocked by dropping by a Tennessee Target store to pick up a few things, including her new album.
The Nashville Tennessean reports the superstar singer chronicled her Target run through Instagram Stories. The newspaper reports Swift approached fans and video chatted with their friends who missed out on the surprise visit to the store.
Swift approached some star struck shoppers in the store, telling them “you can talk to me if you want.”
Swift said in her story that she has a tradition of visiting the store to buy her album when a new one comes out.
