• September 28, 2016
    Last updated 12 minutes ago

the directory

The Directory: Meet the people behind Dubai shoe brand Czar

New footwear label will be exhibiting at the Vibrance Festive Glamour event this week

13:38 September 17, 2016

Who: Sundeep Sen and Prerna Khushalani

Label: Czar

What: Shoes

Launched: February 2016

Sundeep Sen, a business graduate, comes from a family of bankers, he has always been good with numbers and strategising in business whereas Prerna Khushalani, who studied the London College of Fashion, has always been inclined towards creativity and keeping up to date with the current trends in the fashion industry. Both of them were born and raised in the Middle East.

Why menswear?

“We saw a gap in the market for comfortable yet fashionable shoes at an affordable price. We believed it was essential to fill this gap since they can be worn for longer hours during a work day or even travel.”

Where are you retailed yet?

“Currently we are focusing on selling at exhibitions. We will soon start selling online on our website.

Your vision for the label

“Our first stepping stone is to have our brand sold worldwide in order to target a wider audience and eventually to become a renowned international brand while highlighting these [products] are produced in India.”

Website: czarofficial.com



Go get yours

What: Vibrance Festive Glamour shopping exhibition

Date: Saturday, September 24

Timing: 11am to 8pm

Location: Al Massa Ballroom, H Hotel, Dubai

Entry is free