Ladies and gentlemen, get your running shoes ready: there will be a 12-hour flash sale at Mall Of The Emirates, Deira City Centre, Mirdiff City Centre, and the newly-opened City Centre Me’aisem as a part of DSF.
From noon on New Year’s Day, there will be heavy sales on selected items by retailers. The shoppers will also automatically enter them into a draw with the Dh50,000 cash prize and the winner will be announced at midnight on January 1 at Mirdiff City Centre. A week later, the malls will also host a string of entertainment activities including acrobatics and performances by musicicans such as OMI.
The opening days of DSF will also see the introduction of Stop Dreaming campaign at the MOE, in which shoppers have an interactive luxury automotive experience with the Lamborghini Huracan 2016, and one lucky winner who spends Dh650 during the month will drive this luxurious car home at the end of the festival. Shoppers at Deira City Centre, Mirdiff City Centre and Ma’aisem City Centre will also stand a chance to win kilos of gold.
Throughout the month-long festival, participating brands will host catwalk shows, in-store presentations and pop-up activations of their latest collections, showcasing the emerging style trends that will prevail throughout 2016.
