Make-up addicts, listen up! One of the industry’s biggest brands is finally hitting the Middle East, even before it’s released in Europe.
Kat Von D’s line of make-up for Sephora, Kat Von D Beauty, will be in stores in the UAE, Qatar and Kuwait from September onwards.
“I’ve been so excited about finally launching Kat Von D Beauty here because I’ve noticed just on Instagram alone I see these beautiful posts and, I mean, the women of the Middle East are not afraid of bold eyes and I love that... So I think that they’re going to definitely be excited to try out all the eye products,” Von D told tabloid! in Dubai on Tuesday.
Von D initially gained fame as a tattoo artist with a rock ‘n’ roll edge on reality show Miami Ink. She was in just two seasons and later got her own show, LA Ink.
Her bold make-up choices on the show caught the eye of Sephora and they quickly started collaborating. Von D launched her line in the US in 2008 with just four lipsticks. Now her brand includes an even bigger range that the entrepreneur feels the women of the Middle East will love.
The entire line, including lipsticks, eyeshadow and contour palettes, was introduced at an event on Tuesday.
Catch the full interview with Von D in tabloid! soon.
