Actor Vivek Oberoi, who features in a forthcoming web series, reckons that since the content of digital entertainment is mostly for “binge watching”, the biggest challenge is to keep the audience engaged.
That is why it is important to select the right medium to show the right content, said Oberoi, who is a part of Inside Edge, Amazon Prime Video’s first original web series.
Talking about the medium, Oberoi said: “I think the challenge in a web series is to keep your audience engaged. All that matters is how interesting the content is... Can it hold an audience for many hours?”
In the show, the actor plays a businessman named Vikram Dhawan — a character Vivek is fascinated to essay.
“He is the master of the game. He controls everything... Power is his drug and, if he wants something, he will go to any extent to get that.”
Considering the fact that digital platforms offer a wider reach and creative freedom, and asked about how those factors made the shooting experience different from Bollywood films, Oberoi said: “Many a times in films, you change your thoughts at the drawing board of the story, thinking we can’t do this because of censorship. That doesn’t happen in a web series.”
The story of Inside Edge revolves around the world of cricket and the interplay of politics, glamour and power games.
Oberoi said: “I found it really cool that Amazon and Excel Entertainment invested so much money in creating a high quality product [web series] that will reach out to more than 200 countries across the globe. People will get to watch our story. The web series will start live streaming from July 10.”
