Actress Deepika Padukone, who has spoken out frequently on mental health issues, has become the brand ambassador of the Indian Psychiatric Society (IPS).
Together with the actress’ own Live Love Laugh Foundation (TLLLF), the organisation will conduct outreach programmes on mental health.
IPS will assist TLLLF in the nationwide roll-out of a sensitisation programme called Together Against Depression. The programme commenced in May 2016 with a webinar for doctors. It was conducted in collaboration with the Indian Medical Association (IMA), which had 2,000 participating doctors.
TLLLF aims to expand the programme to a further 5,000 doctors by the end of this financial year.
Padukone has offered her support on a pro bono basis.
“[The] mental health of Indian citizens is a large and growing challenge for the country and the more resources we have to combat this issue, the better the chances that those who need help can secure the support they need,” Padukone said in a statement.
“The Live Love Laugh Foundation and Indian Psychiatric Society have a shared vision to make mental health a priority for the government and for society at large. I am very pleased to support the activities of the Indian Psychiatric Society in my role as their brand ambassador,” she added.
IPS President G. Prasad Rao said India is home to the largest number of mental health patients in the world, with at least 50 million Indians estimated to be undergoing depression at any one point in time.
“However, our country is home to one of the smallest per capita base of mental health professionals globally. The IPS is focused on positive mental health and in stigma reduction not only for depression but also across the spectrum for all psychiatric disorders,” Rao said.
“The crisis our country is facing requires urgent interventions at various levels and we are very pleased at the work that’s been by various organisations in this regard,” added Rao.
