Got a long layover? How about some movies while you wait for your next flight? Dubai Airports has partnered with content provider Icflix to allow passengers to stream the latest Hollywood, Bollywood and Arabic films to their smartphones and laptops at Dubai International.
All passengers have to do is access the airport’s free WiFi service called Wow-Fi, download the Icflix app for free and start streaming all the content as a premium user. There is no sign-in required. The free streaming will be available for 24 hours.
“Dubai Airports is on a mission to engage more directly with our customers, and transform the airport experience for millions of travellers each month. Thanks to our partnership with Icflix, travellers at DXB can now enjoy a wide range of streamed entertainment before and between flights, and this is a service which is completely free of charge to users. We are delighted with this new addition to our consumer strategy, and look forward to evaluating its impact,” said Eugene Barry, executive vice president of Dubai Airports’ Commercial and Communications Group.
Content on Icflix is available in three languages: Arabic, English and French. The video-on-demand service is complimentary to all DXB passengers for an initial trial period of two months. Following this trial, Dubai Airports and Icflix will assess customer feedback and options for future services.