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In this Sept. 29, 2015, photo, the Marvel Avengers Remote Control Hulk Smash XPV from Jakks Pacific is displayed at the TTPM Holiday Showcase in New York. The U.S. toy industry is expected to have its strongest year in over a decade, with anything robotic expected to help drive holiday sales. The growth is being fueled by the increasing popularity of toys based on Hollywood blockbuster films and better technology that allows toys to do things like talk back to children. (AP Photo/Mark Lennihan) Image Credit: AP

Batman has his bat cave. Superman has his fortress of solitude. And soon the Avengers and a team of Transformers will call a corner on the Las Vegas Strip home.

Treasure Island casino-hotel has leased 2,600 square meters above a CVS drugstore to Victory Hill Exhibitions to create immersive displays dedicated to the pop-culture brands.

The 10-year lease includes $2 million (Dh7.3 million) in tenant improvements to the corner space on Las Vegas Boulevard and Spring Mountain Road.

Victory Hill ended its 18-month run at the Discovery Times Square space in New York where it offered its Marvel’s Avengers S.T.A.T.I.O.N. exhibit. The Transformers exhibit is exclusive to Las Vegas and is still in development.

The exhibit is expected to open by March or April. Company officials haven’t decided on an admission price.

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THE AVENGERS, from left: Scarlett Johansson as Black Widow, Chris Hemsworth as Thor, Chris Evans as Captain America, Jeremy Renner as Hawkeye, Robert Downey Jr as Iron Man, Mark Ruffalo as The Hulk The Avengers Image Credit:
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