NBCUniversal has agreed to make customised episodes of The Tonight Show, Saturday Night Live and several other shows for Snapchat under a multiyear deal between the broadcast network and social media app.
NBC says episodes of The Voice and E! News from E! Entertainment Television, which is owned by NBCUniversal, will be the first of its programmes to be shown on the Snapchat Discover platform. Those shows will be followed by original episodes of Saturday Night Live and Jimmy Fallon’s Tonight Show.
In return, NBC plans to develop and sell advertising packages that include Snapchat as part of the deal.
This isn’t the first deal between New York-based NBC and Venice, California-based Snapchat. The companies currently are partnering on an NBC Rio Olympic channel for Snapchat Discover.
