Reality TV star Kim Kardashian is “thrilled” to help in the fight against Aids by raising money through exclusive content on her Kim Kardashian: Hollywood application.
The 34-year-old is working with Apple and its (RED) campaing in honour of World Aids Day on December 1. Through her app, Kardashian is offering exclusive new content, and funds from all purchases through the app will be donated to the Global Fund in a bid to eradicate the disease, reports contactmusic.com.
“Players can show their support by participating in special (RED) events and purchasing exclusive (RED) in-game items such as (RED) Beats headphones,” Kardashian said in a statement.
“As a ‘thank you’ for their support, players can take a (RED) branded selfie with me and share on their social networks! Players can even attend a (RED) fundraiser event in-game. I’m thrilled to be able to support (RED) through Kim Kardashian: Hollywood,” she added.
As part of the special features, the Keeping Up with the Kardashians star’s mother and manager Kris Jenner will become the first member of the family to get her own avatar as she helps gamers get to the top of the A-list.
