Lakme Fashion Week Winter-Festive, 2014, will host four Pakistani designers; Faiza Samee, Rizwan Beyg, Sania Maskatiya and Zara Shahjahan.
Presented by POPxo.com and Hello! Pakistan, the designers will mark their LFW debut with a grand show on August 22 at the event.
“This season we are very excited to host four exceptional designers from our neighbouring country, Pakistan. Both countries have some extraordinary talent as well as fashion and cultural similarities and we are happy to bring them all together on one platform,” said Saket Dhankar, head of fashion at IMGReliance.
Priyanka Gill, founder and editor in chief of POPxo.com, says it is an “important collaboration”.
“We hope that it will be the beginning of a constructive, inspiring conversation between the Indian and Pakistani fashion fraternities which will benefit consumers in both nations,” she said.
Zahraa Saifullah, CEO of Hello! Pakistan, also agrees. “We firmly believe this endeavour will be valuable in promoting the Pakistani fashion aesthetic and in enhancing future synergies between the fashion industries of India and Pakistan.”
LFW will take place from August 20-24 at the Palladium Hotel.
