Actress Deepika Padukone, Piku co-star Irrfan Khan and director Shoojit Sircar unveiled the Piku Melange Collection, an ethnic fusion collection by clothing brand Lifestyle.
The collection takes inspiration from Padukone’s modern-meets-ethnic styling in the upcoming family comedy and aims to give consumers access to their favourite Bollywood star’s style as seen in the movie, read a statement.
Five customers were also given the opportunity to walk the ramp dressed in different ensembles from the collection.
Padukone later crowned the most stylish participant the Piku Melange Queen.
“Piku embodies the spirit of the modern day woman. Taking inspiration from the movie, the Piku Melange Collection offers a range of easy to wear pieces that merge the ethnic style with modern sensibilities,” Padukone said in a statement.
The collection comprises kurtas in summery fabrics embellished with intricate Indian motifs, colour blocking and minimal ornamentation.
Piku is about the relationship between a the father, played by Amitabh Bachchan, and daughter, played by Padukone.
Produced by MSM Motion Pictures, Saraswati Entertainment and Rising Sun Films and distributed worldwide by YRF, Piku will release in the UAE on May 7.
