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TAB_130503_GUETTA Launch of Beats by Dr Dre by David Guetta at Atlantis ? PHOTO Zarina Fernandes/ Gulfnews

“We spend so many hours in the studio to make music sound so amazing and then people ruin our work because of the way they listen to music,” said David Guetta, French DJ and house music powerhouse.

Following in the footsteps of Lady Gaga, Justin Bieber and Nicki Minaj, Guetta is the latest to come out with his own range of headphones under the Beats by Dr Dre brand of headphones. Call Beats Mixr, the range of lightweight headphones will be available in five neon colours blue, green, orange, pink and yellow.

Speaking at the launch on Friday in Dubai, Guetta said, “The look and the size of it means it is ideal for DJs but also it looks very cool for men and women. A lot of headphones are very big and for women this is not very elegant so the smaller size with superior quality to some of the bigger headphones is probably the secret for its success.”

The Beats Mixr is now available in the UAE.