Dubai: Euronics, Europe’s largest independent consumer electronics retailers’ organisation, has joined hands with Dubai-based Sharaf DG
Sharaf DG, which is the only partner in the Gulf region to be in the organisation and which manages over 10,000 retail outlets across 31 countries, says it will use the organisation to bring new products to the region faster.
“The group gets exclusive products to be launched much faster than the regional launch which are appealing to the consumers. We get stronger partnerships with major manufacturers and exchange of knowhow on application of latest technologies, and also get the best practices from top international retailers,” he said.
Hans Carpels, president of Euronics International, told Gulf News that Middle East and North Africa is evolving very much faster than Europe. The region is expected to be the fastest growing region in consumer electronics over the next five years.
The partners under Euronics earned €18.2 billion in turnover in 2014 compared to €17.6 billion in 2013.
“Our focus is on providing profitable growth through strong ties with key players in the industry,” Carpels said.
Sharaf DG currently has a presence across the UAE, Qatar, Bahrain and Oman with a total of 29 outlets.
“We plan to open outlets in other Gulf countries soon,” he said.
