DUBAI
Panasonic Marketing Middle East & Africa (PMMAF), a global technology firm, has announced the appointment of its new Managing Director Hiroki (Harris) Soejima, who took charge effective April 2, 2017.
Soejima has spent more than 33 years with the brand, most of it working outside of Japan, including Europe and Australia.
Having spent almost eight years managing the operations at Panasonic Europe, Soejima specialises in formulating and implementing sales and marketing strategies with a focus on customers.
Hiroki (Harris) Soejima — Managing Director, PMMAF commented, “Our plans for 2017-18 are to execute our growth plans and further strengthen presence our market share across the region.”
“As the region gears up for mega events- Expo 2020 Dubai & Qatar 2022 Fifa World Cup, and with Panasonic also at the cusp of a milestone- 100-year since inception; it’s an exciting time to be appointed the Managing Director.” he added.
