Dubai
Huawei is looking to strengthening its mid-range smartphone range with the P9 Lite after the success of the flagship P9 and P9 Plus models.
David Wang, Country Manager of Huawei Consumer Business Group in the UAE, said that the P9 Lite is targeted at the hashtag generation who build their life through the social media presence.
“They [millennials] always seek new things, fresh new experiences through the cutting-edge brands and products to make an ordinary life extraordinary,” he said.
The 5.2-inch device is powered by its home-grown 2 GHz octa-core Kirin 650 processor with 2/3GB of RAM and 16GB of internal storage capacity. It sports 13MP rear and 8MP front-facing cameras.
“The smartphone is slim in design at 7.5mm and weighs 147 grams, and comes with a set of fantastic new features. The dual SIM and 4G smartphone is prominent for its music player due to an enlarged sound chamber,” he said.
It is priced at Dh899.
Nabila Popal, research manager at International Data Corporation (IDC), said Huawei is one of the strongest players in the industry and increasing its volume in a declining market. They have done well in every box — channel strategy, good products, good pricing and good marketing.
Saad Al Khadem, a research analyst at IDC, said that when the top two smartphone manufacturers — Samsung and Apple — suffered a quarter-on-quarter decline in the second quarter in MEA, Huawei’s shipments rose 17.6 per cent, proving that opportunities to grow and gain share still exist in the smartphone market.
“Huawei is now the brand to watch in the Android space,” he said.
The world’s third-largest smartphone manufacturer became the first Chinese company to sell more than 100 million devices last year and expects to sell 140 million this year.
Wang said that Huawei has achieved 60.56 million global shipments in the first half of this year, and it is a testament to the soaring popularity of the brand among smartphone users who are on the lookout for innovation, design and quality.
