Dubai
Innovation is a key part of Lenovo’s business and DNA. Innovation is critical when the consumer business is down, company’s regional head said.
“Our job is to reignite the interest of our consumers with partners. We were the first vendor to launch Yoga PCs and tablets, and others are following. We are investing in gaming and we are number one with 29 per cent market share in less than a year,” Francois Bornibus, President for Europe, Middle East and Africa (EMEA), and Vice-President of Lenovo Group, told Gulf News
He said the company is investing in emerging technology areas such as augmented reality (AR) and virtual reality (VR) as these are the next areas for growth opportunities.
The Chinese company in partnership with Disney is bringing Star Wars: Jedi Challenges, a new smartphone-powered augmented reality game, on its Mirage headset.
“We are investing in AR and VR spaces. We believe the biggest opportunity for AR and VR is not in the gaming and consumer space, it is in large enterprises. Big companies are looking to use these technologies to improve efficiency and business. It is not there yet. The market wants it but the products and applications are not there yet. In the consumer space, there is demand but the content is not there,” he said.
In consumer space, he said that VR will be more in demand but in the business space, it will be augmented reality.
Despite Lenovo launching two Moto 360 smartwatches, he said that smart wearables are not a priority for us right now but may look at it when the market is big.
“We need different products and believes there is still a market for different products such as laptops, tablets, desktops and phones. I have a phone, tablet and laptop. Will it become one product, I don’t think so. Maybe the market may shift but not in the near future. So, that is why it is important for us to be in every space,” he said.
