Dubai: Having worked in a number of Etisalat international operations over his career, Saleh Al Abdooli, CEO of Etisalat Group, hopes to bring some insight into what works on the ground and transform this into real benefits and value for the company.
Each of the 17 international markets the group operates in has unique circumstances.
“Our approach has always been to offer the best service possible, appropriate to the situation in each country and, over time, establish a reputation as a reliable partner offering value through a range of products and services,” he said.
He said that countries across its international footprint are at different stages in economic and social development, and vary in regulatory and taxation regimes.
“So, we have to tailor what we can offer in each market. For example in the UAE — Governments, regulator and operators — we are working in unity to agreed national objectives. This situation allows us to develop the latest technology, as we are able to make reasonable returns on investment,” he said.
As a result, he said that the fixed (fibre optic) and 4G mobile network infrastructure in the UAE are the most advanced in the region.
“While it is not possible to universally roll out the most advanced networks and technologies in all our markets immediately due to different market maturities and regulation environments, by being one of the leading operators in the industry, we have the capability to do so when the circumstances are right. This puts us in a prime position to take advantage of the potential growth and synergies that exist within emerging markets,” he said.