Dubai
Marka PJSC, the first public joint stock retail operator in the UAE, this week launched a strategic partnership with leading Japanese beauty brand, Shiseido, the retailer announced in a statement.
The agreement saw the opening of the region’s first Shiseido Beauty Boutique at City Walk Boulevard, Dubai. The boutique will showcase the brand’s beauty range, and serves as Marka’s first foray in to the skincare and beauty segment.
Marka has aggressively expanded in recent years against a backdrop of a weakening consumer segment.
At the announcement of a partnership between Marka and Real Madrid football club in January, Vice-Chairman and Managing Director Khalid Al Muhair Al Muhairi said that he thought the market cycle had bottomed out, and with oil prices rebounding, he expected the retailer to reach profitability in 2017.
