Dubai: The Middle East Council of Shopping Centres (MECSC) has announced the dates for this year’s RECon MENA, the longest running retail conference in the region.

Starting on October 29, and finishing on October 31, at the Ritz Carlton Hotel in DIFC, this year’s event is themed “reinvention,” in line with the retail industry’s need to adapt and evolve to the rise of eCommerce.

David Macadam, CEO of MECSC says, “The RECon Conference attracts retail industry professionals regionally and globally.”