Dubai: Emirates NBD on Thursday launched SkyShopper, an exclusive online marketplace for its customers.

The e-commerce platform will enable Emirates NBD credit and debit card customers to shop and pay for purchases ranging from flights, hotels, electronics and fashion items to entertainment, groceries as well as international shopping, all from the same portal and using one consolidated checkout.

Emirates NBD has partnered with prominent retailers and e-tailers to offer its customers a wide variety of products and services along with a seamless and safe shopping experience. SkyShopper’s current partners include the popular travel booking sites Cleartrip and Musafir, fashion and lifestyle portal Namshi and electronics stores such as Axiom, Jumbo and Sharaf DG.

Customers will also be able to book tickets to their favourite shows on Platinumlist while also ordering their daily groceries through Trolley.ae, all at one go without having to visit separate sites and making multiple payment transactions.

The platform also enables customers to shop at international online stores with delivery to the UAE consolidated and routed through a US shipping address (MyUS.com) and at My Smart Price (MSP) India with delivery anywhere in India. New partnerships in the pipeline include Booking.com, The Luxury Closet, 6thSTREET.COM and Headout.

Security and convenience

“The launch of SkyShopper is to enrich the shopping experience and provide added value to Emirates NBD customers who are increasingly making online purchases” Suvo Sarkar, Senior Executive Vice President & Group Head — Retail Banking and Wealth Management, Emirates NBD, said in a statement.

“Despite its rapid growth, the UAE’s e-commerce sector continues to be based largely on cash on delivery. SkyShopper is uniquely positioned to change that by providing customers the security and convenience of purchasing everything from airline tickets to mobile phones and luxury items to groceries via Emirates NBD’s trusted payment platform, in addition to exclusive deals and promotions,” he said.

SkyShopper taps into the UAE’s booming e-commerce market valued at over Dh20 billion annually and forecast to double by 2020. Byvirtue of being one of the largest cards issuers in the market, Emirates NBD plans to leverage unique customer insights in conjunction with partners. The new initiative follows the bank’s announcement on a planned Dh500 million investment towards digital innovation and transformation over a three-year period.